At Selene, our mission is simple: help dogs live longer, happier, and healthier lives. We believe every dog deserves more years filled with energy, love, and vitality.

That’s why we create science-backed products that support their well-being from the inside out, from clean hydration to cellular health and beyond. Because when our dogs thrive, so do we.

As pet parents, we all want the best for our animals — but knowing what “better” looks like isn’t always easy. With so many options out there, it can be hard to know which products to trust, or what your dog truly needs.
That’s where we come in.

Selene exists to be your partner in your dog’s wellness journey — helping you understand what supports their health, and making it simple to give it to them. We’re not just here to sell products; we’re here to build trust, transparency, and transformation — one healthy dog at a time.

“As a veterinarian, I’m always searching for products that truly make a difference in a dog’s wellbeing and that’s why I trust Selene.

Their commitment to quality, safety, and science is evident in everything they create.

From their stainless-steel fountains that encourage healthy hydration to their advanced NAD+ supplement supporting vitality and longevity, every detail is designed with your dog’s health in mind.

I recommend Selene to pet parents who want the best because every dog deserves a longer, happier, and healthier life.”